Wellcome!

Healthcare Accessibility Project

In a world where healthcare should be inclusive for all, many LGBTTQIA+ individuals encounter significant barriers to accessing respectful and inclusive medical services.

Our group project, named Wellcome!, aims to revolutionize the healthcare experience by empowering both queer individuals and medical receptionists. Through a series of discussions, workshops, and cultural competency checks, we strive to create environments of acceptance and understanding within GP clinics.

The Process

Initial Research

To initiate the project, our group conducted comprehensive research on healthcare accessibility, focusing particularly on the LGBTTQIA+ community. Each team member conducted individual research, after which we collectively synthesized our findings. This collaborative effort allowed us to identify specific areas requiring attention and served as the foundation for our targeted approach.
Workshop Process

Recognizing the importance of providing workshops and training for medical receptionists, we dedicated time to conceptualizing and designing these sessions. Our goal was to develop a clear understanding of the structure, content, and delivery methods of these workshops, ensuring they effectively address the needs of both medical staff and the LGBTTQIA+ community.
Web Design Planning

In this project, my primary role centred on web design. Given the website's pivotal role as the project hub and the primary platform for prospective clients to sign up, it was imperative to ensure optimal user experience and logical flow throughout the site.
Card Design Exploration

Another significant responsibility I undertook was spearheading the development and direction of the workshop prompt cards. As with any creative endeavour, I explored numerous variations to refine the design. This iterative process proved instrumental in bringing the final design closer to fruition, ensuring alignment with our project goals and objectives.
Walkthrough Video Storyboarding

In addition to our collateral, we produced a walkthrough video to illustrate the essence and impact of our brand on healthcare accessibility. Crafting initial storyboards was integral to honing the message we aimed to convey through our content. These storyboards served as a roadmap, clarifying the narrative and ensuring alignment with our objectives.